Proper Coffee

Archetype CoffeeFitzrovia, London

★EverydayThe everyday answer

Riding House St0.1 mi from Fitzrovia centrelast reviewed May 2026

The owner is behind the bar most days, and the espresso is better for it. Order the flat white.

The owner pours the espresso, and the flat white shows it.

4.9★★★★½(385)
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What we love

  • •Owner on the bar most days
  • •Latte art consistently praised; flat white is the order
  • •Espresso worth ordering specifically, not just defaulting to
  • •Staff who can talk through what's in the cup

Location

31 Riding House St, London W1W 7DY, UK

0.1 mi from Fitzrovia centre

From the Journal

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Order a V60 from the printed single-origin list, tasting notes and farm name included, and take a bag of Kiss the Hippo's own-roasted beans home from this Fitzrovia counter.

WatchHouse Fitzrovia★★★ Purist

WatchHouse roasts its own coffee at a dedicated Coffee Lab in South London, and this Fitzrovia counter pours the results. Single origins carry tasting notes, with the Roaster's Spotlight rotating in something new to try.

Attendant Coffee Roasters★★★ Purist

Attendant roasts its own and pours named single origins as V60, AeroPress, or espresso. The Roasters in the name is their own operation, not a supplier's.

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