Proper Coffee

Archetype CoffeeFitzrovia, London

EverydayThe everyday answer

Riding House St0.1 mi from Fitzrovia centrelast reviewed May 2026

The owner is behind the bar most days, and the espresso is better for it. Order the flat white.

The owner pours the espresso, and the flat white shows it.

4.9★★★★½(385)
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What we love

  • Owner on the bar most days
  • Latte art consistently praised; flat white is the order
  • Espresso worth ordering specifically, not just defaulting to
  • Staff who can talk through what's in the cup

Location

31 Riding House St, London W1W 7DY, UK

0.1 mi from Fitzrovia centre

From the Journal

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WatchHouse Fitzrovia★★★ Purist

WatchHouse runs its own Coffee Lab in South London; Fitzrovia is where you taste the results. Named single origins on the batch brew and a rotating Roaster's Spotlight give you a reason to come back.

Attendant Coffee Roasters★★★ Purist

Attendant roasts on-site and pours named single origins as V60, AeroPress, or espresso. One of the few addresses in central London where the Roasters in the name is actually true.

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