Proper Coffee

WatchHouse FitzroviaFitzrovia, LondonWatchHouse

★★★PuristDestination coffee

Wells St0.1 mi from Fitzrovia centrelast reviewed May 2026

WatchHouse runs its own Coffee Lab in South London; Fitzrovia is where you taste the results. Named single origins on the batch brew and a rotating Roaster's Spotlight give you a reason to come back.

The London roaster where named origins and a dialled recipe are the baseline, not the pitch.

4.8★★★★½(426)
Reviews from Google Maps
Roasts on-siteSingle originsFilter coffeeBeans to go

What we love

  • Roasts its own at the South London Coffee Lab.
  • Named single origins on the menu across batch brew and filter, listed to lot level
  • Grinds black, white, and decaf to separate recipes.
  • Roaster's Spotlight single origin rotates; a new named coffee each time.
  • Retail beans by origin.

Location

56 Wells St, London W1T 3PT, UK

0.1 mi from Fitzrovia centre

From the Journal

View all pieces →

Also in London

See all →
Kiss the Hippo Coffee Fitzrovia Corner★★★ Purist

Order a V60, read the tasting note while it brews, and take a bag home. Kiss the Hippo roasts its own beans and brings the full programme to this Fitzrovia corner.

Attendant Coffee Roasters★★★ Purist

Attendant roasts its own and pours named single origins as V60, AeroPress, or espresso. The Roasters in the name is their own operation, not a supplier's.

Kaffeine★★★ Purist

The Antipodean-founded café that set Fitzrovia's specialty standard. Come for the filter programme as much as the espresso.

Run this café? Add the Proper Coffee badge to your site