Proper Coffee

WatchHouse FitzroviaFitzrovia, LondonWatchHouse →

★★★PuristDestination coffee

Wells St0.1 mi from Fitzrovia centrelast reviewed May 2026

WatchHouse roasts its own coffee at a dedicated Coffee Lab in South London, and this Fitzrovia counter pours the results. Single origins carry tasting notes, with the Roaster's Spotlight rotating in something new to try.

Fitzrovia is where WatchHouse's own South London roastery gets poured.

4.8★★★★½(426)
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Roasts on-siteSingle originsBeans to go

What we love

  • •Own roastery: beans are cupped, tested and roasted at WatchHouse's South London Coffee Lab
  • •Single origins carry printed tasting notes as part of a tiered sourcing programme, including the rotating Roaster's Spotlight
  • •Retail beans sold for home brewing, with grind options for methods like V60 and Kalita Wave
  • •Espresso praised for balance and acidity

Location

56 Wells St, London W1T 3PT, UK

0.1 mi from Fitzrovia centre

From the Journal

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Kiss the Hippo Coffee Fitzrovia Corner★★★ Purist

Order a V60 from the printed single-origin list, tasting notes and farm name included, and take a bag of Kiss the Hippo's own-roasted beans home from this Fitzrovia counter.

Attendant Coffee Roasters★★★ Purist

Attendant roasts its own and pours named single origins as V60, AeroPress, or espresso. The Roasters in the name is their own operation, not a supplier's.

Kaffeine★★★ Purist

The Antipodean café that set Fitzrovia's specialty standard, still publishing house pieces on extraction and single-origin filter instead of resting on reputation. Come for the pour-over as much as the flat white.

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