Proper Coffee
★ EverydayLast reviewed May 2026

The Cracked Coffee Co.Fitzrovia, London

"The espresso is fruit-forward and deliberate, bold without sourness, with a flavour profile that suggests a conscious choice about roast or sourcing. The pistachio croissant is the other reason to come."

5.0★★★★★(112)
Reviews from Google Maps

What we love

  • Espresso is fruit-forward and bold, not the neutral house-blend profile common in the area
  • Custom espresso requests handled willingly
  • Pistachio latte is distinctly sweeter than the standard latte, worth knowing before you order
  • Food-first room with a croissant selection that earns its own visit

Location

154 New Cavendish St, London W1W 6YN, UK

Also in London

See all →
Kiss the Hippo Coffee Fitzrovia Corner★★★ Purist

Order a V60, read the tasting note while it brews, and take a bag home. Kiss the Hippo roasts its own beans and brings the full programme to this Fitzrovia corner.

WatchHouse Fitzrovia★★★ Purist

WatchHouse runs its own Coffee Lab in South London; Fitzrovia is where you taste the results. Named single origins on the batch brew and a rotating Roaster's Spotlight give you a reason to come back.

Attendant Coffee Roasters★★★ Purist

Attendant roasts on-site and pours named single origins as V60, AeroPress, or espresso. One of the few addresses in central London where the Roasters in the name is actually true.