Proper Coffee

The Cracked Coffee Co.Fitzrovia, London

EverydayThe everyday answer

New Cavendish St0.1 mi from Fitzrovia centrelast reviewed May 2026

The espresso is fruit-forward and deliberate, bold without sourness, with a flavour profile that suggests a conscious choice about roast or sourcing. The pistachio croissant is the other reason to come.

Deliberate, fruit-forward espresso in a Fitzrovia room that mostly came for the croissants.

5.0★★★★★(112)
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What we love

  • Espresso is fruit-forward and bold, not the neutral house-blend profile common in the area
  • Custom espresso requests handled willingly
  • Pistachio latte is distinctly sweeter than the standard latte, worth knowing before you order
  • Food-first room with a croissant selection that earns its own visit

Location

154 New Cavendish St, London W1W 6YN, UK

0.1 mi from Fitzrovia centre

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